Web sites are so 20th Century.

In the era of Web 2.0 (whatever that means to you), most Web sites look and behave more like brochure-ware. But your clients want to Twitter and Facebook and Blog and Flickr. In short, they want engagement, not information dumps. And they want to go where they want to go, not where you want to lead them.

Designing applications for the Web is vastly different from designing Web sites made up of pages. From the very beginning, the right technology has to be put into the hands of the right people with the right experience to create the right approach to realizing your vision. And to keeping your customers and users engaged with your message long enough and deeply enough that they get it.

We just won the prestigious New Media Award for Excellence in Web Design for a gorgeous state-of-the-art Web application we built for Capital Insurance Group. We were one of only six winners in the Web division announced by the New Media Institute. They chose us because of “how well they are using this technology to serve and communicate to their audience.” And that’s the point, isn’t it?

Because these days, if you don’t serve your audience, if you don’t communicate with your audience, you soon find yourself without an audience.

Let us build an engaging, powerful new media communications tool for your next Web application. We can’t promise you’ll win an award, but we can promise you’ll win audience.